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How Organizations Succeed at Digital Transformation
In a rapidly changing digital world, companies today know they need to prepare for how digital advancements will affect their industry – whether those changes have begun or are yet to be seen....
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English is Hard. Avoiding These Common Mistakes is Easy.
Pardon me a moment while I go on a brief old-man-style rant …Doesn’t anybody know how to write properly anymore? What’s the matter with these gol-durned young people; didn’t they ever take an English...
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Google Analytics: The Right Tool for Some Jobs … Not All Jobs
It’s commonly understood that having an analytics tool, like Google Analytics, on your website is a must. Less commonly understood is what this type of tool is good for and what it’s not. In order to...
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Leverage User Experience Design Principles When Developing Virtual Video...
One of the latest technologies that marketers are beginning to embrace is the exciting challenge of virtual reality (VR). The early stages of a VR project begin like most others – with the tactical...
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Smart Digital Strategy Requires Making Tough Choices
“The essence of strategy is choosing what not to do.” This is both a brilliant statement, attributed to Michael Porter, and a fact that’s far too often overlooked. It’s incredibly easy to fall into the...
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Five Ways to Make Your Content More Compelling
“Nobody cares how important your content is.”So says speechwriter Mike Long in a recent essay. What you have to say, he explains, may be the very definition of essential knowledge – a matter of life...
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Key Strategies to Amp Up Employee Engagement and Customer Experience
“Unengaged employees can’t create engaged customers,” Temkin Group states. So if you want stronger customer engagement and improved customer experience, a key part of that is effectively engaging your...
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Enhance Your Loyalty Program to Increase Customer Engagement
Capturing customer loyalty is not an option. It’s essential to the survival of brands. That message was conveyed loud and clear when I recently listened to “The State of Loyalty in 2017” webinar,...
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Storytelling Your Way to a Great User Experience
A little while back I sat down with my son to read a book just before bed. The book that night was “The Very Hungry Caterpillar.” This classic is the journey of a caterpillar, who, page by page, ate...
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Engage Customers and Elevate Your Brand with a Custom Publication
Two impressive branded magazines recently came across my desk. Both are great examples of companies promoting their products with branded magazines. But their publishers may surprise you.One is a...
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Establish Team Roles for Successful Content Creation
A critical component to implementing a content strategy is having the right people in the right roles, devoted to content development. According to Content Marketing Institute’s B2C Content Marketing...
View ArticleClik here to view.
Google Analytics: The Right Tool for Some Jobs … Not All Jobs
It’s commonly understood that having an analytics tool, like Google Analytics, on your website is a must. Less commonly understood is what this type of tool is good for and what it’s not. In order to...
View ArticleClik here to view.
Leverage User Experience Design Principles When Developing Virtual Video...
One of the latest technologies that marketers are beginning to embrace is the exciting challenge of virtual reality (VR). The early stages of a VR project begin like most others – with the tactical...
View ArticleClik here to view.
Smart Digital Strategy Requires Making Tough Choices
“The essence of strategy is choosing what not to do.” This is both a brilliant statement, attributed to Michael Porter, and a fact that’s far too often overlooked. It’s incredibly easy to fall into the...
View ArticleClik here to view.
Five Ways to Make Your Content More Compelling
“Nobody cares how important your content is.”So says speechwriter Mike Long in a recent essay. What you have to say, he explains, may be the very definition of essential knowledge – a matter of life...
View ArticleClik here to view.
Key Strategies to Amp Up Employee Engagement and Customer Experience
“Unengaged employees can’t create engaged customers,” Temkin Group states. So if you want stronger customer engagement and improved customer experience, a key part of that is effectively engaging your...
View ArticleClik here to view.
Enhance Your Loyalty Program to Increase Customer Engagement
Capturing customer loyalty is not an option. It’s essential to the survival of brands. That message was conveyed loud and clear when I recently listened to “The State of Loyalty in 2017” webinar,...
View ArticleClik here to view.
Storytelling Your Way to a Great User Experience
A little while back I sat down with my son to read a book just before bed. The book that night was “The Very Hungry Caterpillar.” This classic is the journey of a caterpillar, who, page by page, ate...
View ArticleClik here to view.
Engage Customers and Elevate Your Brand with a Custom Publication
Two impressive branded magazines recently came across my desk. Both are great examples of companies promoting their products with branded magazines. But their publishers may surprise you.One is a...
View ArticleClik here to view.
Establish Team Roles for Successful Content Creation
A critical component to implementing a content strategy is having the right people in the right roles, devoted to content development. According to Content Marketing Institute’s B2C Content Marketing...
View Article
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